Anna Torres



PhD, Universitat Pompeu Fabra

Anna Torres is an associate professor at Universitat Pompeu Fabra and a BSE Affiliated Professor.


Joana Cesar Machado, Leonor Vacas De Carvalho, Anna Torres and Patrício Costa

Brand Logo Design: Examining Consumer Response to Naturalness

Journal of Product & Brand Management, Vol.24, No 1, 78--87, January 2015, 10.1108/JPBM-05-2014-0609
Valentyna Melnyk, Marco Giarratana and Anna Torres

Marking Your Trade: Cultural Factors in the Prolongation of Trademarks

Journal of Business Research, Vol.67, No 4, 478--485, January 2014, 10.1016/j.jbusres.2013.06.003
Anna Torres, Tammo H.A. Bijmolt, Josep A. Tribó and Peter Verhoef

Generating Global Brand Equity Through Corporate Social Responsibility to Key Stakeholders

International Journal of Research in Marketing, Vol.29, No 1, 13--24, January 2012, 10.1016/j.ijresmar.2011.10.002