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Assessing Brand Image Through Communalities and Asymmetries in Brand-To-Attribute and Attribute-To-Brand Associations

Authors: Anna Torres and Tammo H.A. Bijmolt

European Journal of Operational Research, Vol. 195, No 2, 628--640, January, 2009
DOI: 
10.1016/j.ejor.2008.02.020

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