Generating Global Brand Equity Through Corporate Social Responsibility to Key Stakeholders

Authors: Tammo H.A. Bijmolt, Anna Torres, Josep A. Tribó and Peter Verhoef
International Journal of Research in Marketing, Vol. 29, No. 1, 13--24, January 2012

DOI: 10.1016/j.ijresmar.2011.10.002

This paper originally appeared as BSE Working Paper 424

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