Positive Cueing: Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors As Environmental

Authors: Gert Cornelissen, Siegfried Dewitte, Mario Pandelaere and Luk Warlop.
International Journal of Research in Marketing, Vol. 25, No. 1, 46--55, December 2015.

DOI: 10.1016/j.ijresmar.2007.06.002

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