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Positive Cueing: Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors As Environmental

Positive Cueing: Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors As Environmental

Authors: Siegfried Dewitte, Luk Warlop and Gert Cornelissen.
International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2007.06.002

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