Modeling Consumption Patterns in the Attribute Space: theory and Evidence of Hybrid Behavior

  • Authors: Sergi Jiménez-Martín.
  • International Journal of Research in Marketing
  • Vol. 24 , No 3 ,242--253, December, 2015.
Subscribe to our newsletter
Want to receive the latest news and updates from the BSE? Share your details below.
Founding Institutions
Distinctions
Logo BSE
© Barcelona Graduate School of
Economics. All rights reserved.
FacebookInstagramLinkedinXYoutube