Authors: Javier Palacios Fenech, Michael Greenacre and Sandra Milberg
Journal of Global Marketing, Vol. 27, No 5, 344--356, January, 2014
Authors: Javier Palacios Fenech, Michael Greenacre and Sandra Milberg
Journal of Global Marketing, Vol. 27, No 5, 344--356, January, 2014© Barcelona Graduate School of Economics. All rights reserved.