Authors: Felipe Ruiz-Moreno and Francisco J. Mas-Ruiz
International Journal of Bank Marketing, Vol. 28, No 6, 479--496, January, 2010Authors: Felipe Ruiz-Moreno and Francisco J. Mas-Ruiz
International Journal of Bank Marketing, Vol. 28, No 6, 479--496, January, 2010© Barcelona Graduate School of Economics. All rights reserved.