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Digital Economy

Understanding Digital Business Models, Platform Markets and Digital Strategies

Gain valuable insights and skills to navigate the complexities of platform competition and governance

10h (5 days)

€675 - €1,175

Face to Face

English

Program date: July 7 - July 11, 2025

Early bird deadline: April 15, 2025

Learn more

Understanding Digital Business Models, Platform Markets and Digital Strategies

Applications for 2025 Summer School programs are now open!

Apply

Summer school

Digital Economy

Understanding Digital Business Models, Platform Markets and Digital Strategies

This course explores multisided platforms, focusing on their role in facilitating interactions between user groups and leveraging network effects. Students will analyze challenges like user balance, monetization, and regulation.

Teaching Faculty

Explore topics like balancing diverse user groups, managing networks, monetization & regulatory issues

This course would be ideal for:

Students pursuing careers in tech, consulting, entrepreneurship.
Professionals working in industries that use platform-based business models.
Those interested in strategic management, digital transformation, and innovation in networked markets.

Stay ahead of the trends and regulatory challenges

By the end of the course, participants will:

Have understood multisided platforms and their role in facilitating interactions among user groups.
Have explored network effects and how increased participation enhances platform value and strategy.
Analyze challenges in managing platforms, including user balance, monetization, and regulations.
Be equipped with insights to navigate governance and competition in platform-based industries.
Understand how social impact management integrates with platform strategies and business objectives.

Program Syllabus for Understanding Digital Business Models. Platform Markets and Digital Strategies

Here is an outline of the topics that will be discussed during the course:

Course outline

A primer on Platforms.
The Challenge of Scale and Sustain.
The Challenge of Disintermediation.
Challenges in Platform Design and Governance.
Challenges when Monetizing a Platform.
How to Decide between Products or Platforms.

List of References

The course will be based on business cases but these books will be useful:

Books

David Evans & Richard Schmalensee. (2016). Matchmakers: The Economics of Multisided Platforms. Harvard Business Review Press. ISBN 9781633691728 (Printed)
Amrit Tiwana. (2014). Platform Ecosystems. Morgan Kaufmann. ISBN 9780124080669 (Printed)
G. Parker, M. Van Alstyne, Paul Choudary. (2016). Platform Revolution. Norton &Company. ISBN 0393249131 (Printed)

Why join our Summer School?

All BSE Summer courses are taught to the same high standard as our Master’s programs. Join us to:

1

Network with like-minded peers.

2

Study in vibrant Barcelona.

3

Learn from world-renowned faculty.

Admissions and requirements

Please make sure you are eligible to apply before submitting your application

Program date: July 7 - July 11, 2025

Early bird deadline: April 15, 2025

A strong background in Economics or a field closely related to the course topic (Statistics, Law, etc.)

Postgraduate degree or current Master’s/PhD studies related to the course topic.
Relevant professional experience.

Requirements for Platform Pricing Strategy and Regulation

Basic knowledge of Microeconomics will be useful.

Apply now

Schedule

Here is your schedule for this BSE Digital Economy Summer School, Understandings Digital Business Models. Platform Markets and Digital Strategies course

Time

7

mon

8

tue

9

wed

10

thu

11

fri

09:00 - 11:00

Lecture

Credit transfers (ECTS)

Students will deliver a short final project one week after the summer school finishes. It will consist in solving a final problem that will include the practical and empirical issues worked on in class.

Consult the Summer School Admissions page for more information about this option.

Certificate of Attendance

Participants not interested in credit transfer will instead receive a Certificate of Attendance free of charge. These Participants will not be graded or assessed during the course.

Fees for 2025

Fees for courses in other Summer School programs may vary. Multiple course discounts are available, consult our fees and discounts to learn more.

Course

The Economics of Artificial Intelligence

Platform Pricing: Strategy and Regulation

Understanding Digital Business Models. Platform Markets and Digital Strategies

New Digital Empirical Methods for Cartel and Corruption Screening in Procurement

Modality

Face to Face

Total Hours

10

ECTS

1

Regular Fee

1,175€

Reduced Fee*

675€

FAQ’s

Need more information? Check out our most commonly asked questions or contact our Admissions Team

Is accommodation included in the course fee?

Accommodation is not included in the course fee. Participants are responsible for finding accommodation.

Are the sessions recorded?

Sessions will be recorded and videos will be available for a month once the course has finished.

How much does each Summer School course cost?

Fees for each course may vary. Please consult each course page for accurate information.

Are there any discounts available?

Yes, BSE offers a variety of discounts on its Summer School courses. See more information about available discounts or request a personalized discount quote by email.