Understanding Digital Business Models, Platform Markets and Digital Strategies

Course Overview

Multisided platforms, also known as two-sided or multi-sided markets, are economic structures that facilitate interactions between distinct user groups, creating value by connecting participants with complementary needs. These platforms serve as intermediaries, bringing together different parties to exchange goods, services, or information. The economic significance of multisided platforms lies in their ability to leverage network effects, where the value of the platform increases as more participants join. Managers of multisided platforms face a unique set of challenges that require strategic foresight and adaptability. The purpose of this class is to discuss the most important of these challenges including achieving and maintaining a delicate balance between the diverse user groups on the platform, managing network effects effectively, monetization, regulatory challenges and staying ahead of disruptive trends The course also integrates issues of social impact management into the generic debate about company strategies.

This course is ideal for students pursuing careers in technology, consulting, entrepreneurship, or any industry where platform-based business models are becoming dominant. It is particularly suited for those interested in strategic management, digital transformation, and innovation in networked markets. Whether aiming to work in established tech firms, startups, or traditional companies adapting to platform strategies, students will gain valuable insights and skills to navigate the complexities of platform competition and governance. The course is also relevant for future policymakers and regulators seeking to understand the competitive and governance challenges posed by platform ecosystems.