Dual Decision Processes and Noise Trading


Evidence from financial markets suggests that asset prices can be consistently far from their fundamental value. Prices seem to underreact to news in the short-run and overreact in the long-run. In this paper, we use evidence from cognitive sciences to describe traders' behavior. A part of traders holds wrong beliefs anytime the market environment does not change sufficiently. We show that such model not only endogenizes noise trading while still allowing for rational one, but it also provides a justification for noise traders' beliefs and it shows that underreaction and overreaction naturally arise in such framework.

Published as: Dual decision processes: retrieving preferences when some choices are automatic in Journal of Political Economy , Vol. 126, No. 6, 1667-1704 , June, 2021