Juan Santaló

Juan Santalo has a PhD in Economics from the University of Chicago and has been teaching Strategy at the MBA program of IE University since 2002. He has also taught Strategy master-level courses at Bocconi University, the Booth School of Business of the University of Chicago, and Surrey University. 

When it comes to research, Prof Santaló has focused on two main lines of research. First, he has developed a research agenda around under what conditions corporate diversification creates or destroys value. His second main line of research is the competitive strategy of firms in platform markets. Along these lines, he has made important contributions in our understanding of how platforms should position themselves differently in the marketplace and how they can generate the conditions for having the right combination of exploration and exploitation in the platform ecosystem. 

His research has been published in the top journals of the discipline like Strategic Management Journal, Management Science, Organization Science, and MIT Sloan Management Review among others.