A New Model for Designing a Product Line Using TURF Analysis


This paper introduces the approach of using TURF analysis to design a product line through a binary linear programming model. This improves the efficiency of the search for the solution to the problem compared to the algorithms that have been used to date. Furthermore, the proposed technique enables the model to be improved in order to overcome the main drawbacks presented by TURF analysis in practice.

Published as: Implementing TURF Analysis Through Binary Linear Programming in Food Quality and Preference , Vol. 28, No. 1, 382--388, January, 2013