A New Model for Designing a Product Line Using TURF Analysis

  • Authors: Daniel Serra.
  • BSE Working Paper: 433 | September 15
  • Keywords: TURF analysis , Binary programming , Product design
  • JEL codes: C61, M31
  • TURF analysis
  • Binary programming
  • Product design
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Abstract

This paper introduces the approach of using TURF analysis to design a product line through a binary linear programming model. This improves the efficiency of the search for the solution to the problem compared to the algorithms that have been used to date. Furthermore, the proposed technique enables the model to be improved in order to overcome the main drawbacks presented by TURF analysis in practice.

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